Linnaeus Consulting

Linnaeus Consulting works with companies to help them understand consumers’ engagement with their brands through the online and digital channels.

We enable our clients to gain an in-depth insight into how people are interacting with their brand, and use this understanding to build stronger more profitable customer relationships.

Through a combination of consultancy, analytics and technology, Linnaeus Consulting allows brands to understand and treat consumers’ as individuals, communicating with each of them based on their exhibited needs, desires and interests.

This level of insight brings your customers to life enabling your marketing to deliver an enhanced brand experience leading to improved engagement and increased revenue streams.

Our products, services and methodologies are based on a depth of consumer marketing and analytical experience, gained from our (many) years working in the direct marketing industry.

Linnaeus Consulting is technology independent – we can work with your in-house team and technology platforms, or provide a completely outsourced solution, or indeed something in between.

Linnaeus Consulting uses a combination of online, mobile and offline data to:

	Linnaeus Consulting works with companies to help them understand consumers’ engagement with their brands through the online and digital channels. We enable our clients to gain an in-depth insight into how people are interacting with their brand, and use this understanding to build stronger more profitable customer relationships. Through a combination of consultancy, analytics and technology, Linnaeus Consulting allows brands to understand and treat consumers’ as individuals, communicating with each of them based on their exhibited needs, desires and interests. This level of insight brings your customers to life enabling your marketing to deliver an enhanced brand experience leading to improved engagement and increased revenue streams. Our products, services and methodologies are based on a depth of consumer marketing and analytical experience, gained from our (many) years working in the direct marketing industry. Linnaeus Consulting is technology independent – we can work with your in-house team and technology platforms, or provide a completely outsourced solution, or indeed something in between. Linnaeus Consulting uses a combination of online, mobile and offline data to:
	Analyse, quantify, understand and report key customer and prospect behaviours. Create a customer segmentation based on actual behaviour (past & present) – LinnaeusOnsite. Assess and benchmark the consumer experience delivered via you website and digital presence – LinnaeusPathfinder. Understand which investment and activity is really driving “profitable” consumers to you website – LinnaeusTraffic. Recommend specific marketing initiatives, actions and improvements based on these insights, in the context of your wider marketing plan Provide on-going support to set-up, test, analyse and roll out successful initiatives. This will enable marketing departments to:
	Plan and execute targeted communications strategies. Dynamically deliver the most relevant personalised content to individuals. Inform investment decisions in potential marketing activities, support budgeting and aid negotiations. Accurately measure results from activity. Deliver increased levels of customer conversion, sales and profit.
	In the online and mobile age these capabilities are nothing less than consumers expect! back to top