How often are the desired brand experiences voiced around the Boardroom table delivered, and even more, echoed in the conversations around the kitchen table by the customers’ of that brand?

The Board Table

'We want our customers to always wish they'd bought their Sunday joint from us' - a desired brand experience, put forward by the Managing Director of Waitrose at a recent marketing conference.

The Kitchen Table

'I wish I'd made the time to get to Waitrose to buy the meat' - a comment my wife had made the previous weekend.

Waitrose is a brand that is truly customer centric and one to which customers keep returning.

So, it does happen, but not that often

For Linnaeus Consulting we start with understanding the experience your brand wants consumers to have. Our focus is then on enabling you to deliver it.

Linnaeus Consulting will engage in consultancy with clients either in response to a specific brief, or as part of investigating, scoping, and delivering solutions to address opportunities or issues.

In other instances clients have used Linnaeus Consulting to deliver specific projects where either in-house resources are committed elsewhere, or don’t possess the required know-how or experience.

Linnaeus Consulting approach to consultancy differs from many other consultancies in a number of respects:

• Linnaeus Consulting won’t just produce a report outlining the issues or requirements and then leave you to fathom out how and which actions to implement to deliver the required results.
• Linnaeus Consulting will always provide comprehensive, prioritised, actionable initiatives, and make recommendations for their implementation in the context of budget, resources, capability and other marketing and brand objectives.
• If required Linnaeus Consulting are happy to stay engaged through the execution of any recommendations and assist in any way required:
  • Planning, setting-up, managing and measuring test structures.
• Technical support.
• Filling resource gaps.
• Outsourced execution of specific elements of the requirements.
• Consultancy is undertaken and delivered by the senior Directors of Linnaeus Consulting directly. Using their years of experience but supported by other specialists as required.

Payment by Results

Provided that sufficiently robust and directly measurable attributes can be identified Linnaeus Consulting are happy to negotiate that a proportion of our fee be payable against the results of any initiatives we have been instrumental in recommending and executing.

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