Creation of a bespoke customer & prospect segmentation, through the analysis of individual’s behaviour on your website.

Example Pyramid :

This segmentation can then be used to:

    •  Understand how consumers are engaging with your brand online
    •  Plan marketing communications which optimise all consumer engagement:
        o In real-time
            •  trip wires
            •  pop-up’s
            •  messaging
            •  offer management
        o Planned activity (on and offline)
            •  timing of
            •  content
            •  offers
            •  call to action
            •  frequency
    •  Target budget, resources and activity to highest value and highest potential individuals/segments
    •  Directly measure results against plan and rollout, test and amend accordingly
    •  Combine with offline and email customer and prospect databases to provide richer and more complete insight for
       enhanced CRM capability

In addition the insight from developing the segmentation will help:

    •  Inform investment decisions on traffic driving initiatives and budget (also see LinnaeusTraffic):
        o PPC
        o Search Engines & search terms
        o Referral & Affiliates
    •  Identify “hot-spot” areas where a website needs reviewing (also see LinnaeusPathfinder):
        o Navigation
        o Usability
        o Design
        o Content
        o Functionality

 

If you are interested in LinnaeusOnSIte, click here and call or email Ryan Shannon.

 

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