The explosive growth in online sales has, for many brands, been mirrored by an equally explosive growth in the amount and proportion of their marketing budget that is now being spent on driving traffic to their website.

Whilst often brands understand where the volume is coming from, how accurately do they really understand where the value is being delivered? Linnaeus Traffic has been designed to deliver this insight in a way that provides detailed answers that can directly aid decision making, planning and negotiations.

Visitors come to websites from a wide range of sources :

    •  Direct
    •  Search engine - 'organc traffic'
    •  PPC
    •  Affiliates
    •  Direct marketing - mail / email / advertising

Linnaeus Traffic will analyse site traffic from each source, and the detail within sources (i.e. search terms), across a range of key metrics* which drive value. For example :

    •  Sales & sales value
    •  Pages viewed / departments visited
    •  Basket abandons
    •  Dwell time
    •  Searches
    •  Repeat visits
    •  Registrations

 * key metrics will be agreed in advance, and will vary between brands.

The LinnaeusTraffic Methodology :

If you are interested in LinnaeusTraffic, click here and call or email Ryan Shannon.

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